Author: Rob Lenihan

When people hear the word design, there is a tendency to think more about the way something looks. Whilst this is a key ingredient in the list of elements that makes a product enjoyable to use, the fundamentals of design stretch much deeper in that user experience. This surface view can often manifest not only…

Designing digital products requires two key ingredients, data and user testing. There’s a lot of buzz around data-driven design, but we believe using the term ‘data-driven’ in relation to product design doesn’t adequately describe the balance of elements required to create successful product features. We prefer to use the term ‘data-informed’. Fortunately we are very…